If you are a Facebook user you probably should know what a Facebook page is. Just like your personal profile where you post your pictures or albums, give a status your Facebook business profile is the same thing where you put the pictures of your product and information as status commonly known as Caption copy. Now what are the benefits of having a Facebook business page? Well, there are tons of reasons why you should have one. Let’s have a look at some of the core reasons-
# Better Exposure to Potential Customers –
With 1.19 billion users Facebook is the world’s most influential social networking platform. So, if your business can’t find new customers on Facebook, you should rethink your line of work.
# More Leads –
Just having a like on your page isn’t enough to provide yourself a long-term, sustainable business. So you need to have a sustainable relationship with your customers using your Facebook page.
But what if Facebook disappears one day?
If you haven’t made a connection with the people of your page outside of Facebook, then you’ll be in trouble. That’s why smart businesses gather leads in the form of e-mail addresses, so they can contact their community outside of Facebook through contests, giveaways and newsletters and it’s a proven system.
# Lower Your Marketing Expenses –
By starting a Facebook business page you can show the photographs of your products without any cost and your business will work.
# Reach a Targeted Audience –
In business you don’t want to target all to Like your page or give ads to them because only a small percentage of them would actually engage with your posts and will buy your products. So, through Facebook you can specifically select to whom you want your ads to reach through media buying that costs less than you imagine but will work more effectively.
# Build Brand Loyalty –
Besides building customer base and sell products, a Facebook business page can also build brand loyalty. What exactly does that mean? Well, if you consistently provide valuable and entertaining content, people on your page will stay loyal to you even when you make mistakes.
Additionally, people these days look online to find products they want to buy and they also recommend and markets your products by telling good things about your products and services both in and out of social media.
# Increase Your Web Traffic –
You can also use your Facebook page to drive traffic to your website. On Facebook if you try to get engagement on your posts, then you’re really just an entertainer, not a marketer. So start using link posts to drive traffic to your site.
# Boost SEO –
Using keywords in your posts regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords and thus people will find you before your competitor. e.g. think about google.
# Humanize Your Business –
Business pages are great for marketing your products, but they are also a good way of letting your customers get to know you. Most of the unsuccessful Facebook page owners only sell their products on Facebook and don’t interact with the customers. But you should connect with your customers on a personal level on pages and your business will flourish.
# Be Mobile Ready –
The vast majority of people uses Facebook on daily basis and are accessing the site via their mobile devices. As this trend grows, it becomes more and more important for your business to have a presence on Facebook.
Convinced enough? Then why not start a Facebook business page today?